An Introduction in to Social for Business
Social marketing is the process of gaining awareness, driving traffic and engaging your customers and prospects using social media channels, sounds good, right? However, your appearance on social media must be refined and tailored to your audience in order for you to reap the rewards of its potential exposure.
It can’t be stressed how important it is to use the right social networks for your social media marketing, realistically there is no point in advertising your new line of dresses on Linked In – it’s just not appropriate. Think about the product that you offer and where the people you want to see it are.
It’s also a good idea to study how your competitors are using the online social media space and how effective their strategies are. If you see any opportunities in what they display, don’t be afraid to take inspiration when marketing your own brand.
When setting up your online pages and profiles, fill in as much detail as possible and provide photos or graphics for all available slots such as header images. This is because people want to know as much about your business as possible and will view you as more reputable and reliable if you have a full page of information.
The timing and nature of posts on your social profiles will also directly impact the success of your marketing campaign, and if done correctly, the time you put into your profile’s maintenance will certainly be worthwhile.
Analytics services can provide information on when your audience is online on given social networks, this can aid you in choosing when to schedule your posts so that they will have the maximum reach possible. Posting should also be quite frequent, with 3 or 4 times a day being the recommended amount.
This may seem like a huge amount of content required to be created by you but there’s no need to worry, about three quarters of the posts on your profiles should be article shares from other websites, purely to build your audience, and then funnel your social media audience in to viewing your website with direct links and ads.
Bare these factors in mind when you’re venturing in to marketing your company on social media and you should be on to a winner.
