seo

You have researched your target audience, and you’ve written useful, valuable and relevant content, which caters to them, but now what? The old adage, “build it and they will come”, certainly does not apply to content marketing. On the Internet, there’s tons of content available to your target audience, why would they stop at yours? It's much more a case of bringing the mountain to Mohammed.

There are many reasons why identifying target audience is important and there are pitfalls and risks if you don't. If you don't know who you're target audience is you are lost in the wilderness when it comes to choosing the topics and tone for your blog posts. You could end up spending a lot of time crafting what you believe to be the perfect piece of content, only for it to fall on deaf ears because you're pitching it at the wrong audience. Working out who your target audience is before you start writing will save you time and has the following benefits:

We are exposed to so many different advertising messages we’ve become desensitised and it doesn’t work anymore. It’s not just happening offline, via television, newspapers and magazines, but online too. On the Internet, there are advertising links and banners everywhere. As we see so much advertising, we have learned to simply ignore it. It’s becoming ever more difficult for businesses to break through the guards we put up and actually reach, and be heard by, their customers.  As a result, companies have realized that traditional advertising isn’t enough and are slowly coming round to the idea of content marketing.

In order to gauge accurately how successful a piece of content is/was, you need to know who engaged with it. I like to know who shared it,  who’s talking about it, and who linked to it.

Blog posts come in all different shapes and sizes and there's no strict rules as to how they should be written, but every now and again you will hit publish and send a post out into the world, and then remember something you forgot to add. To avoid this ever happening to you again, we've put together this handy checklist that you can use for each post you write.

Like any pursuit, writing, or at least writing well is a skill that needs constant honing and practice to perfect. Even an experienced writer with many years experience will tell you that they are not the finished article and are still learning their trade with every assignment. There are however some basic rules that you can follow to help give clarity to your writing.

Everyone can write but most people don't realise that the best time is now. A lot of people say they would love to write more or even have a blog, if only they could think of things to write about!

To be successful as a blogger and make it work from an SEO perspective, you need to post something regularly. And by regularly we mean at least once a week. This may seem excessive and difficult to maintain as you might not think you can find things to talk about as often as this. But if you can do it, it will pay dividends.

If you've found your way to this blog post, then you're probably considering outsourcing your blog posts. If this is the case, there's a few things I'd like you to ask yourself. First of all, why are you blogging at all? What are your motivations and goals for your blog? In this post we'll take a look at reasons for blogging and the benefits of outsourcing.