Author: Creative Team

Let's get straight to the point: what do you want your blog posts to do? I'll tell you what I want mine to do, win traffic and engage the reader. This puts the reader into my funnel as a potential new customer. I consider it the job of my blog and social media to fill the funnel from the top. Therefore, it's important to know if the process is working. How can I find out if my blog posts are delivering traffic and engaging my readers? Here's 9 tools I use:

When it comes to Google, it's all about change. They changed the way we source information online; changed the way we consume content; and - on a regular basis - they change the results we find when searching.

When you perform a Google search for, say, cheap Ford KAs, you're presented with relevant, quality search results. That's the very least you'd expect - and if the search engine behemoth started throwing up results for cheap T-shirts or cheap iPhones or anything that wasn't what you were searching for, you'd go looking for a search engine that did what it was supposed to.

These changes, Google algorithms, are a regular thing, and unless you're immersed in SEO practices, you're unlikely to even be aware of the updates. But these changes, which are great for consumers, present an issue for affiliate marketers.

When it comes to finding new ways to promote your business, blog posts are a perfect choice. They will keep your web presence fresh and will provide a steady stream of new content that will help to attract new visitors and keep your current visitors interested. When you create blog posts for your business, you essentially have the opportunity to create snapshots of what your company is all about. These snapshots will give a clear insight into the services on offer, as well as the personality of your business. So, if you'€™re wondering whether creating blog posts for your business will work to your advantage, then the answer is YES!