Author: Creative Team

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In this post I'll talk a little bit about the benefits you can expect from blogging regularly and also show you just one way to find new keywords to target in your blog posts. The post is aimed at relative new-comers to blogging who are looking for a bit of guidance and reassurance that blogging is a worthwhile exercise and will contribute greatly to your overall content marketing efforts over time.

Finding a subject for your next blog post is always tricky. Especially if you’re new to blogging or think your business doesn't have much to talk about. Finding a constant stream of subjects your readers will find interesting isn't easy. You want them to see your blog as somewhere to visit because it gives them great advice and useful information, and is a great read. Your blog posts need to hook them in so they see you as an expert in your industry and know who to go to when they need your services.

Like finding the subject for a blog post, getting the right title for it can pose problems. The title’s the first thing readers see, so it needs to appeal to them and catch their eye. So let’s look at the different ways of coming up with titles for your next blog post. All are equally effective.

You have researched your target audience, and you’ve written useful, valuable and relevant content, which caters to them, but now what? The old adage, “build it and they will come”, certainly does not apply to content marketing. On the Internet, there’s tons of content available to your target audience, why would they stop at yours? It's much more a case of bringing the mountain to Mohammed.

There are many reasons why identifying target audience is important and there are pitfalls and risks if you don't. If you don't know who you're target audience is you are lost in the wilderness when it comes to choosing the topics and tone for your blog posts. You could end up spending a lot of time crafting what you believe to be the perfect piece of content, only for it to fall on deaf ears because you're pitching it at the wrong audience. Working out who your target audience is before you start writing will save you time and has the following benefits:

We are exposed to so many different advertising messages we’ve become desensitised and it doesn’t work anymore. It’s not just happening offline, via television, newspapers and magazines, but online too. On the Internet, there are advertising links and banners everywhere. As we see so much advertising, we have learned to simply ignore it. It’s becoming ever more difficult for businesses to break through the guards we put up and actually reach, and be heard by, their customers.  As a result, companies have realized that traditional advertising isn’t enough and are slowly coming round to the idea of content marketing.

In order to gauge accurately how successful a piece of content is/was, you need to know who engaged with it. I like to know who shared it,  who’s talking about it, and who linked to it.

Blog posts come in all different shapes and sizes and there's no strict rules as to how they should be written, but every now and again you will hit publish and send a post out into the world, and then remember something you forgot to add. To avoid this ever happening to you again, we've put together this handy checklist that you can use for each post you write.

Like any pursuit, writing, or at least writing well is a skill that needs constant honing and practice to perfect. Even an experienced writer with many years experience will tell you that they are not the finished article and are still learning their trade with every assignment. There are however some basic rules that you can follow to help give clarity to your writing.